A truly global
trading company
with over 40 years

Quality, Trust,
Dependability And

Trusted to design, manufacture and deliver to all corners of the world for more than 40 years, we are truly global traders.

From our high street sports and footwear brands to a bespoke design, manufacturing and distribution service for clients, we are your global partner.

With offices and manufacturing hubs around the world – the UK, Italy, India and China – we combine expert local knowledge with global reach to deliver on your exacting needs.

Our seamless manufacturing-to-market solutions include rigorous quality control at our own testing facilities – testament to the impeccable standards at the heart of Ascot International.

Values of quality, trust, dependability and, above all, partnership are founded on our proud roots as a family run business to this day.

Welcome to the Ascot International global family.



A World of Possibilities

Seeing Ascot International grow from a family business into a global name in trading makes me feel both proud and excited for the future.

Our entrepreneurial spirit, combined with a world class manufacturing and distribution network, provide a strong footing to explore fresh markets, new products and innovative partnerships.

In an ever-changing global economy, we have the flexibility to adapt and rise to the challenges ahead.

Our ability to deliver on the exacting needs of our customers – wherever or whenever at the best price and quality – shows we are up to the job.

We can also draw on a wealth of experience in establishing global sports and footwear brands, such as Front, Bambooa, Azor, McAdam and US Brass.

We are well equipped for the road ahead, and it promises to be a fruitful journey. We look forward to sharing it with you.

Geoff Seth,
CEO Ascot International


The Gold Standard
in White Label

Whether it’s all-terrain boots for -40 degree Russian snow, or pigskin-free sandals for the Middle East, our White Label range delivers exacting solutions for you. From sportswear and military footwear to boutique shoes, we set the standard in high quality, great value white label shoes.

Our white label services
are founded on long and
fruitful relationships.

Specialist technicians carefully monitor the manufacture of all our products;

From sourcing leather in India to in-house checks at our factories in China and Italy. Every single product is subject to our own quality control audit, and that of independent agents such as ITS and SATRA.

Our well established manufacturing and supply chain, coupled with expert local knowledge, enables us to quickly adapt to changing market needs.





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Our Brands cover
the full scope
for ultimate choice

Bambooa: Crafted
Shoes For The
Discerning Male

Providing unique footwear for the discerning male is the hallmark of Bambooa shoes.

Available in the best independents and multiples in the UK and worldwide, the Bambooa collection is characterised by individuality and attention to detail. Producing quality footwear for over 40 years, every stitch, contour and piece of fabric is carefully considered to deliver Bambooa’s signature style.

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Front: Out Front
In Men’s Footwear

Formal, casual, classic, contemporary. With stylish men’s and boy’s shoes to suit everyone’s tastes, it’s no wonder Front has built up a loyal following. This applies to retailers too, with a growing independent base across the UK and Ireland.

Strong seasonal styling by Front’s in-house design team ensures Front stays in-step with the fashion conscious male. From pointed formals to chisel toe loafers, Front combines comfort and style for the modern man.

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Azor: A Passion
For Design And
Attention To Detail

Combining sumptuous Italian styling, the finest quality leathers and unrivaled fit and comfort, Azor La Mode offers an aspirational collection for the discerning customer.

The attraction for retailers is equally appealing. No minimum orders means you can try and see what works best for you without any commitment. Look and try Azor La Mode for yourself – the perfect fit for you and your customers.

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Ascot: Leading
The Field In Sports

Building on 40 years of sportswear innovation, Ascot continues to lead the field with a stunning fashion range for 2014.

Today Ascot is synonymous with style and performance at great value. From performance enhanced sports footwear to rugged outdoor hikers, Ascot is a name that people trust in when the going gets tough. Strong brand credentials, product design and competitive pricing adds up to a winning formula for consumers and retailers alike.

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US Brass:

Asked For
By Name, Loved By Many

Stylish, practical and reliable footwear that represents true value for money. Designed for universal appeal where price is a defining factor, US Brass never sacrifices the qualities your customers demand in their school, work and leisure shoes.

Stocked by stores because people ask for the brand by name, US Brass is a shoe range that your customers and their families will return to.

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Top Of The Class
In School Shoes

Hard working, popular, dependable…
McAdam is the star pupil of school shoes.

Made from premium, hard wearing materials, the McAdam school shoes range is synonymous with
quality at great value for money.

A firm favourite with both customers and retailers alike, McAdam is a heritage brand trusted by all the family.

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Setting Standards
in Leather Quality

We source only the finest leather and are guardians of its quality at every stage.

Just like our in-house rubber supply chain, we control the quality of all the leather used by us and for our clients, from supply to final production.

By operating a network that spans continents, we can monitor the quality of our leather at every stage in the process. From source materials to store-ready goods, our rigorous standards ensure the highest quality.

Exacting control over the manufacturing process cuts rejected goods dramatically, so you always profit from fine quality goods delivered on time.


Sustainability is at
the heart of our business

As a responsible global business, we are committed to making a positive contribution to our world and the markets and communities we serve.

Our Approach

Sustainability and the effective management of natural resources is as important to us as the health and wellbeing of the people who play a part in our business.

Developing new ways to reduce our environmental impact, giving something back to the community, and forging sound working relationships with our employees and supplier, goes to the heart of our business.

We are about more than token gestures and are actively working with a number of regional charities to help local community projects.

New systems and best practices are also being developed to ensure we remain at the forefront of sustainability.

Sustainability, healthy partnerships with our employees and suppliers, and a commitment to ethical trading are an integral part of Ascot International, as we move forward as a global business.


Code of Ethics


Community Action

At Ascot International we use our resources and influence within the industry to bang the drum for causes we passionately believe in and support.

In 2013 Ascot International is proud to be donating to the Shoes4Africa Hospital project. A project close to our hearts - Hundreds of thousands of kids will for the first time get access to a Kid’s public teaching hospital. By building the infrastructure of good health in Africa, the continent will have its best chance to reverse the circle of poverty.



Ascot International is a global business operating in diverse cultures and business environments.

Our reputation for high standards in all that we do is crucial to our business success.

We must have confidence that this reputation is earned and maintained by continued commitment to the highest standards of corporate responsibility, governance, compliance and accountability as set out in our business principles.



Corporate Head Offices

Ascot International Sports & Footwear Limited
Kingfisher House,
Restmor Way,
SM6 7AH,
United Kingdom

For Sales and Product Information please:

Telephone: +44(0)20 8773 7800

or Email:


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Privacy Statement

This website is operated by Ascot. Throughout the site, the terms “we”. “us” and “our” refer to Ascot. Ascot offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

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We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

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If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us by email or by mail to:

Ascot International Sports & Footwear Limited
Kingfisher House, Restmor Way, Hackbridge,
Surrey, SM6 7AH, United Kingdom